Confidential · Partnership Review · June 2026
Marlee × Canva
Eight Years Together.
A review of our partnership, the impact we've created together — and a proposal for the next chapter.
⚡ Founding Partner since 2017
6,443 Canvanauts on Marlee
Collaboration & Performance OS
Partnership at a Glance
Where we've been. Where we're going.
Canva was one of Marlee's earliest enterprise partners — before Marlee had subscriptions, before AI coaching launched, before the name Marlee existed. This document reviews everything built together and proposes a path for the next three years.
8
Years as partners
Since May 2017
6,443
Canvanauts on Marlee
8,040 ever onboarded
11,513
Total analyses taken
Exceeds original 10K pre-purchase
96%
Peak monthly active Canvanauts
Jan 2026 — 5,729 of 5,971
Partnership History
How we've grown together
From Sydney and Manila to a global company-wide Collaboration & Performance OS — milestones in the Canva × Marlee relationship as Canva grew from 185 people to 6,000+ and a multi-billion revenue company impacting poverty directly in Africa.
2017
Founding partnership — Contract signed
Initial ContractCanva pre-purchased 10,000 analyses and engaged Marlee (then F4S) across culture mapping, talent mapping, developing internal coaching methodology & hiring ICT team, People Growth @ Canva roadmap — onboarding, decision mapping, skills-pillars, Leadership Coaching, Leader as Coach Program, XFactor Modelling Excellence, and Canva Values launch.
2018
Marlee (F4S) Subscription model launched — Canva grandfathered
GrandfatheredF4S launched its first commercial subscription model and team plan. Canva was grandfathered into full team features and subscription access at no additional cost — all features, team analysis tools, and culture analytics.
2019
AI Coaching launched — Canva grandfathered
GrandfatheredF4S launched (agentic) Coach Marlee - personalised conversational AI Coaching across 1,000+ goal types with a new subscription tier. Canva grandfathered onto AI Coaching — every Canvanaut gained access at no additional cost.
2022
Ask Marlee launched — Canva grandfathered
GrandfatheredAsk Marlee — agentic AI enabling plain-language queries about individuals, teams and the organisation. Canva grandfathered at no additional cost.
2024
AI Marlee Board Templates launched — Canva grandfathered
GrandfatheredAI-personalised Board Templates — individual and team insights for leadership, live real time culture mapping, onboarding and team health. Canva grandfathered at no cost.
2025
Workday integration — automated provisioning live
IntegratedMarlee and Workday connected with automated provisioning — onboarding and offboarding of Canvanauts in Marlee. Teams, specialties, groups, supergroups, and campuses in Canva's Workday map directly into Marlee, keeping every organisational structure current in real time. Canva integrated and grandfathered at no cost.
2026
Partnership renewal — the next chapter
NowEvery Marlee product feature launched since 2017 has been grandfathered to Canva. Each commitment achieved. With more than 8,000 Canvanauts who have been on Marlee and 6,443 active Canvanauts today, and 11,513 analyses taken — 15% above the original contract (with additional value of $136,000 not charged) — this is the moment to formalise the next chapter of our partnership.
Value Created
What Canva has received — in addition to the initial contract
Each time Marlee launched a new product generation, we share with Canva. Here's what that's worth at 2026 rates.
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Product Overview
What Marlee has become
Our partnership journey above shows how Canva has been part of every chapter. Here is what Marlee has become across those same years — and some of the untapped impact Marlee can have at Canva.
The Collaboration & Performance OS
for human and agentic teams.
From fast-growing startups to the world's largest enterprises — across every industry, region and company size.
96,000
organisations
worldwide
90–100%
AI model
reliability
90%
of AI coaching users
achieve goals in 4–8 weeks
90%
of Fortune 100 teams are on Marlee
The world's largest companies use Marlee to understand, align and help their people collaborate and perform.
71%
of Fortune 500 teams are on Marlee
Trusted by the world's highest-performing organisations.
🧠
16 Billion
Proprietary Human Data Points
The world's largest dataset on human motivation and performance — collected across individuals, teams, organisations and cultures.
⚙️
55 Narrow AI Models
Narrow AI Models in Deployment
Culture Models · XFactor Models · Job Role Models · Talent Matching · Conversational AI Change Models · Predictive Models — plus 100+ in development. All models validated at 90–100% predictive reliability.
🎯
1,000+ goal types
AI Coaching
From managing conflict to becoming a better leader, increasing emotional intelligence to overcoming impostor syndrome — personalised coaching for every goal, individual and team, at enterprise scale.
Marlee's most impactful use cases — available to Canva today
Predictive Hiring
Accelerated Onboarding
Managing & Coaching
Unlocking High Performance in ICs
High Performance Teaming
Leadership Development
Culture & AI Transformation
Hybrid & Return to Office
Predicting & Overcoming Conflict
Current Use
How Canva uses Marlee today
Marlee is already embedded in several of Canva's most important people programs — and there is more within reach on the current subscription.
🚀
Help Newbies Thrive Faster at Canva
Newbie Canvanaut Onboarding — every new Canvanaut gets a personalised motivation analysis from day one, sees their coach and team's motivations, and identifies how to work best with Canvanauts across the world.
Active
🎯
Create Better Coaching Conversations
A diagnostic lens for coaching — giving coaches and leaders a strong evidence base before 1:1 and team development conversations begin.
Active
🧭
Strengthen Leader–Team Alignment
Day-to-day alignment for leaders — a practical tool to understand and align with their people, particularly valuable for leaders new to Canva acclimatising quickly.
Active
🤝
Lift Team Performance at Scale
Team coaching journeys — a strong input into Canva's team coaching program, one of the big bets for collective performance development.
Active
🧬
Understanding Canva's Unique Culture
Culture mapping across teams, specialities, groups, super groups, regions and all of Canva.
Active
🌐
Make Support Easier to Find
People ecosystem visibility — promoted by Canva's People team to make the support ecosystem clearer and more visible to Canvanauts across all regions.
Active
Engagement
Canvanauts on Marlee — usage data
More than 8,000 Canvanauts have been on Marlee since 2017. 6,443 are active on Marlee today, with consistent high-activation patterns in onboarding and planning cycles reaching 85–96% MAU.
Current Canvanauts on Marlee
6,443
Active across all Canva teams and regions
Peak MAU — January 2026
5,729
96% of total users active in a single month
Active Canvanauts — 13 Months
Canvanauts use Marlee in two distinct rhythms. Company-wide months — onboarding cycles, planning seasons, growth and impact and other key people programs — see MAU to 85–96% of all Canvanauts on Marlee. Between these months, leads, coaches and their teams use Marlee continuously for leading, teaming, communicating, collaborating and resolving friction. This data suggests Marlee is deeply embedded within teams — not merely adopted superficially.
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Source: Marlee data, June 2026.
Renewal Proposal
Founding Partner Renewal — Exclusively Structured for Canva
Like our founding contract in 2017, this is a special rate, term structure, and inclusion package that has never been offered to any other customer. Every option below reflects our eight years of partnership.
Active Canvanauts on Marlee
6,443
Canvanauts in Marlee Space today · final invoice will reflect total count in your space at renewal
Standard enterprise annual rate
$15.99
Per subscription per month · what any new customer pays
Founding Partner rate
$9.59
Per subscription per month · exclusive to Canva
40% below standard
Saving on access alone
$494,822
Every year vs standard annual rate · $1.48M across a 3-year term
Reduce further with prepayment →
2-year prepay: $8.49/sub/mo
·
3-year prepay: $7.49/sub/mo
— see options below
Market context — standard rates for comparison
Rack rate — monthly, no commitment
$1,545,547/yr annualised · no rate lock · cancel any time
Standard annual enterprise rate
$1,236,283/yr · rate locked 12 months · what any new customer pays
Choose your term
Annual
1-Year Annual
Invoiced each year · rate locked 12 months
Rate /sub/mo
$9.59
40% below standard annual rate
What you pay
$741,460 / year
3 × annual invoices over term
You save vs standard annual
$494,822 / yr
vs $1,236,283 standard annual rate
Rate certainty
12 months locked
Renewal cap max +5% above contracted rate
Invoicing
3 annual invoices
Prepay
2-Year Prepay
Single upfront payment · covers 24 months
Rate /sub/mo
$8.49
47% below standard annual rate
What you pay
$1,312,826 total
1 × upfront invoice · zero invoices in Year 2
You save vs standard annual
$1,159,740 total
$579,870/yr effective saving vs standard annual
Rate certainty
24 months locked
No renewal conversation until mid-2028
Invoicing
1 invoice · Day 1
Zero invoices in Year 2
★ Special for Canva
3-Year Prepay
One invoice. Rate locked to June 2029.
Rate & budget certainty
Rate locked June 2026 → June 2029
No renewal conversation for 3 years.
No re-approval cycle. No price risk.
Any growth in subscriptions during the term
billed quarterly at the same $7.49 rate.
Invoicing
1 invoice · Day 1
Zero invoices in Year 2 or Year 3.
Rate /sub/mo
$7.49
Lowest rate Marlee offers · 53% below standard annual
What you pay
$1,737,291 total
Effective $579,097/yr across the full term
What you save
$1,971,558 vs standard annual
$657,186/yr effective saving · vs $1,236,283/yr standard rate
Additional $487,091 vs paying annually
$162,364/yr extra saving vs paying your Canva rate year by year
What you pay — by term
Your effective annual cost at each option
Benchmark: standard enterprise annual rate is $1,236,283/yr. Every number below shows exactly what you pay and what you save.
1-Year Annual
$741,460
per year · 3 annual invoices
$741,460 / yr total
at $9.59/sub/mo
Save $494,822 / yr
vs $1,236,283 standard annual
$1,484,467 over a 3-year term
Total value received: $1,012,750 /yr
Access $741,460 + inclusions $271,290 at market rates
2-Year Prepay
$656,413
effective per year · 1 upfront invoice
$1,312,826 total
at $8.49/sub/mo · covers 24 months
Save $1,159,740 over 2 years
vs $1,236,283/yr standard annual
$579,870 / yr effective saving
Total value received: $1,012,750 /yr
Access $741,460 + inclusions $271,290 at market rates
★ 3-Year Prepay — Special for Canva
$579,097
effective per year · 1 upfront invoice · June 2029
$1,737,291 total
at $7.49/sub/mo · rate locked 36 months · any growth billed at same rate
Save $1,971,558 vs standard annual
$657,186/yr effective saving vs $1,236,283/yr standard rate
+ Save $487,091 vs paying annually
$162,364/yr extra vs paying your Canva rate year by year
Total value received: $1,012,750 /yr
Access $741,460 + inclusions $271,290 · $3,038,250 over 3 years
⚡
How subscriptions work — important difference from seat-based tools
Billed on active subscriptions only — never on headcount or allocated seats
Marlee subscriptions are based on active Canvanauts in your Marlee Space — people who have been provisioned and are active. You are never charged for total headcount or seats that have been allocated but not used.
If your team grows
Additional subscriptions billed quarterly
New active Canvanauts added during the term are invoiced quarterly at your contracted rate — $9.59/sub/mo on annual plans, or $7.49/sub/mo if you are on the 3-year prepay. Your locked rate applies to growth, not just your starting base.
If headcount reduces
No charge for deprovisioned accounts
Canvanauts who leave are deprovisioned via your Workday integration. Those accounts are not billed. The contracted subscription count reflects your Marlee users at each quarterly reconciliation.
Full billing mechanics — quarterly reconciliation windows, active user definition, and invoicing triggers — are detailed in the Renewal Agreement.
Every plan includes
What's included in your Marlee Access subscription
Core subscription
✓Individual analysesMotivations, collaboration style, strengths
✓AI Coaching1,000+ goal types · personalised programs
✓Ask MarleeAI queries about individuals, teams and org
✓Team analyticsCulture maps, team profiles, live insights
✓AI Board TemplatesOnboarding, soft skills, culture, productivity
✓250 AI credits/sub/monthPooled at company level across all Canvanauts
Complimentary additions — Canva exclusive
✓5 Custom BoardsCanva-branded · built to your culture and language
✓Talent Vision — UnlimitedUnlimited candidates · Canva alumni data
✓Enterprise Add-OnSSO (SAML 2.0) · SCIM provisioning · Priority support
Roadmap — What's Coming
The next phase of Marlee for Canva
Renewing now means Canva gets first access to the features below as they ship — directly extending how Canva already uses Marlee.
Coming — MCP Servers (Model Context Protocol)
Marlee data, inside the AI tools your teams already use
Marlee is building MCP servers — the open protocol pioneered by Anthropic now adopted across the AI ecosystem. Marlee's motivations, collaboration insights, and team context become available inside Claude, GPT, Gemini, and Slack in real time. Draft a Growth Chat prep in Claude. Re-draft a Slack post, get insights into Acquisition Culture in natural language. Generate a team alignment brief in GPT. Marlee's science is in the flow of work.
🤖 Claude (Anthropic)
🤖 ChatGPT / GPT-4o
🤖 Google Gemini
🔗 Slack
🔒
SOC 2 Certification
In progressFinalising SOC 2 Type II — removes compliance friction for Canva's broader API integrations.
📊
Create a Single Source of Truth for Culture
Pulse Surveys ComingPulse Surveys connected directly to Marlee's motivational culture data. Consolidate people analytics and reduce duplication (our ultimate goal is Canva can consolidate and move away from Culture Amp).
🎯
Hire Leaders Who Strengthen Canva
Opportunity nowTalent Vision for leadership hiring — run candidates through Marlee's analysis and compare against Canva's overall culture, culture by region and specialty, and own XFactor Models. Predict cultural add before the offer.
🗺️
Monitor Culture Across Teams, Regions and Acquisitions
Opportunity nowLive Culture Maps — no longer need to commission Marlee to run Culture Maps. Culture views are available live, any time of day, through a multi-lens view — from the entire global Canva culture down to teams, specialties, groups, regions and acquisitions, available in seconds. Powerful for successful M&A cultural due diligence and integration, leadership onboarding, and day-to-day culture health.
⭐
Replicate Canva's Highest Performers
Opportunity nowXFactor Modelling for high performers — build proprietary models from Canva's own top talent. Leaders can see exactly where team members align with or diverge from your best leaders' motivational performance traits — and coach more precisely.
🎨
Operationalise Canva's Culture at Scale
Opportunity nowCustom Canva × Marlee Board Templates — built directly inside Marlee. Canva Values Boards, Skills Pillars, Leadership Principles and Competency frameworks, and other templates built specifically for Canva's culture and language. Boards your teams recognise as their own.
A note from Michelle
Canva was there in the first year we launched F4S - well before Marlee had our first subscription model, before we led out with our crazy big AI goals we brought to market in 2019 and before we had a name anyone outside Australia would recognise. That first Canva x Marlee (F4S) contract was signed on trust — trust in motivation science, in each of our missions, and in what we might impact together.
Eight years later, over 8,000 Canvanauts have used Marlee as part of how they work, lead, and perform. 11,513 analyses taken since 2017. Many months above 90% monthly active Canvanaut users. That doesn't happen with tools people tolerate. It happens with tools people value, believe in and importantly rely on.
The pricing in this proposal reflects what Canva means to us: not only a customer, but a partner that proved aligned people can impact business and help solve some of the biggest problems on the planet. We are incredibly grateful to have contributed to the very special culture Canva has built and the milestones achieved in Step 1 and Step 2. We are equally grateful for the support that Canva, Canva's founders and key leaders have given to Marlee as a startup throughout our journey. We are very excited about the next leg of Canva's impact in the world and will be truly delighted and grateful to continue to be a key part of Canva's incredible impact in the world. Thank you for this opportunity.
— Michelle Duval, Founder & CEO, Marlee
Next Steps
Steps to move forward
Four steps from this proposal to continue our partnership.
1
Review & questions
Share with your People, Finance, and executive stakeholders. We're available to walk through and discuss your questions (30 mins).
2
Select your term
Choose 1-year, 2-year, 3-year annual, or 3-year prepay. We'll prepare an Renewal Contract at the founding partner rate.
3
Sign & activate
Sign the Renewal Agreement. Access continues uninterrupted — all 6,443 Canvanauts remain active. No migration, no re-onboarding.
4
Nominate an internal sponsor
Identify the ideal strategic partner within Canva who will own Marlee's impact at Canva — in tandem with Marlee's Organisational lead to support Canva's most strategic goals and impact areas.